Shaquanda Will Feed You

On the front of Shaquanda’s Hot Pepper Sauce is Shaquanda, a drag persona that encapsulates the upbringing and community of Andre Springer. Springer is a proud New Yorker, Barbadian, performer, cook, and hot-sauce company owner.  

In this Whole Story, we explore the intersection of Springer’s identities and how they’re represented in a hot sauce and persona that confronts gender lines, racial stereotypes, and what it means to have spice. 

Check out the full story here.

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Role: Director, Lead Producer